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· 7 min read
Brian Godkin

“Can I book you for a two-hour meeting so we can start sketching out your customer's journey?” This is not a question that a telco operator normally hears. But it was exactly this question that we asked the Head of Product at Nortel - a mobile operator targeting small and medium-sized businesses in Norway.

· 17 min read
Jonny Griffin

For a company that provides an innovative solution across the telecommunication sector, I believe it is essential to have a web presence that effectively communicates our vision. This blog post illustrates my approach to taking the content of our existing website and transforming it into a completely new online presence, what it is today. This is the story of leveraging the Pareto 80/20 Principle to effectively portray wgtwo as the innovative telco brand it is.

· 6 min read
Matt Long

As I was waking up this morning, I started surfing Reddit. One post, in particular, jumped out at me. In this post, the writer (OP in Reddit parlance) had been asked to take a personality test at work by a new supervisor. The OP was asking if this was something they should agree to do.

The responses varied. Some were mildly positive, but most were very cynical since this sort of testing can be misused by bad management. However, this got me thinking and, eventually, writing this post.

· 6 min read
Tor Odland

Think quickly: When was the last time you dialed into your voicemail to listen to a message someone had left for you? Chances are, it’s been a while. The common view is that voicemail isn’t popular any longer. That’s both true and not true, depending on how you look at it. Find out where voicemail - loved by some and hated by others - is heading.